by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Memento : Issue 35
MEMENTO ISSUE 35 7 Strike a Pose showcases 89 images taken by Australian Government photographers during the dynamic decades of the 1960s and '70s to promote the burgeoning Australian fashion industry. Many images are drawn from the collection of the Australian News and Information Bureau, which took a vast array of images to promote Australian industry and lifestyle overseas. The photos go behind the scenes of the fashion industry as well as showcasing trends on the catwalk, on the street, and at events such as the Melbourne Cup. The 1960s saw the emergence of the fashion boutique, and with it mass- produced, ready-to-wear designs. Technological innovations led to the development of synthetic fibres and new fabrics. Teenagers, products of the post- World War II baby boom, provided a growing market for them. Local designers, including Norma Tullo, Prue Acton and Trent Nathan, were making their mark in Australia and on an international stage. Strike a Pose also includes images from the Australian Wool Board. Bold and colourful clothing made to appeal to younger generations featured in the Board's advertisements in the 1970s. They were part of vigorous advertising campaigns to promote wool in a competitive market inundated with mass-produced synthetic fibres. This collection of photos demonstrates outdoor photography that made the most of the Australian landscape. The exhibition records not only the clothes Australians wore but also how the social and cultural changes of these years influenced their fashion choices. Guest curator Lee Lin Chin gives her unique insights on the fashions -- fabulous and frightful -- of the 1960s and '70s. [opposite page] A winter coat from the days before animal rights became an issue. [above left] Casually dressed on the way to a jazz festival in country New South Wales, 1974. [above right] Colourful fashions from a 1967 Pierre Cardin fashion parade at the Canberra Theatre Centre. [bottom] Shades of pink in this wool fashion photographed for Woman's Day, circa 1966--71. NAA: A6135, K23/4/74/3 NAA: B2549, Womens Day 1966--1971 NAA: A1500, K17370